Recorded Webinar: Protecting Reputation and Brand on Social Media for Charities and NFPs
Date/Time
About the Webinar
The viability and value of charities and NFPs lies very much in their public standing and good reputation, and in the face of increasing competition for both government and private support, organisations need to effectively manage the promotion and protection of their standing in the community. Moving to an on-line presence has added significant risk to brand management, and this session will explore the steps your organisation should be taking to manage the common risks of social media presence, including:
- The decision to use social media - what the Board and senior management need to know and plan for
- Controlling your social media presence - delegating authority and management within the organisation
- Signing up - what to look for in contracts and arrangements with social media providers:
- control over your page
- ability to monitor and block unwanted activity and comments
- prohibited conduct and other restrictive terms and conditions
- What should be in your social media policy?
- managing “fake news” or customer posts and other reputational harms - what actions are available?
- Protecting intellectual property - trademarks and copyright basics explained
- Managing privacy and confidentiality online
Presented By
Veronica Scott
Director, KPMGWho Should Attend?
This webinar is suitable for executives working for not for profits and charities – Australia wide. This webinar is for practitioners with some knowledge in this area and looking to improve their knowledge.
CPD Information
This webinar has been designed to run for 1 hour, however, webinar lengths can vary depending on the level of questions and discussion.
Enquiries/Assistance
If you need assistance or have an enquiry, please do not hesitate to contact our Webinar Coordinator, Lisa Tran on (03) 8601 7709 or email: [email protected]