Understanding procedural and strategic issues when conducting claims for unconscionable conduct or misleading or deceptive conduct is the subject of this session. It includes:

• Misleading or deceptive conduct – the nature of the claim
• The objectivity of whether conduct is misleading or deceptive
• Statements of fact or opinion – why is this distinction important?
• Running a misleading or deceptive conduct case
• Unconscionable conduct – the question of unequal bargaining power
• Understanding the nature of business relationships and unconscionable behavior
• Running an unconscionable conduct case