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Recorded Webinars

Recorded Webinar: Brand or be Damned: A Guide to Brand Choice and IP Protection

Market success or failure can often boil down to branding, as reputation is very much tied up with the recognition a brand provides. As a result, choosing the right brand is a very significant process, and there are a number of legal issues that need to be at front of mind. This

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About the Webinar

Market success or failure can often boil down to branding, as reputation is very much tied up with the recognition a brand provides. As a result, choosing the right brand is a very significant process, and there are a number of legal issues that need to be at front of mind. This session will provide a guide to what legal practitioners should be advising their clients, including:

  • Strategies for branding – what are the options?
  • Respecting uniqueness and competitors in branding choices – doing the due diligence upfront
  • Tips for avoiding infringing the brands of competitors
  • Why business name registration may not be enough
  • Will copyright protect a logo or slogan?
  • What qualifies for trade mark registration?
  • What does “capable of distinguishing” mean?
  • Why and when will the regulatory authority object to or reject a trade mark application?
  • How difficult is it to obtain and keep a trade mark?
  • Where to go next if your trade mark is rejected – overcoming rejections and other strategies for registration and protection
  • Cases and examples

Presented By

Dr Anton Hughes
Barrister, Maurice Byers Chambers Sydney, NSW

After graduating with a Bachelor of Engineering in Computer Systems in 1996, Anton worked as a programmer at a publicly listed telecommunications company, and in the mobile communications division of NEC Australia, before setting up his own consulting firm, developing web-based remote access solutions for educational institutions.

Anton graduated with a Bachelor of Laws with Honours in 2004. Having developed an interest in intellectual property over the course of his studies, he enrolled in a PhD, researching the patentability of software. He was awarded his PhD in 2012.

Anton was admitted as a lawyer in 2009. Since then, he has taken every opportunity to follow his dream of being an intellectual property barrister. He worked as Associate to Justice Porter of the Supreme Court of Tasmania from 2009 to 2011. He then worked for Legal Aid in Hobart and Sydney, in order to work on his advocacy skills.

Anton was called to the bar in 2013. One of his earliest cases involved appearing for the Commissioner in Research Affiliates v Commissioner of Patents, which remains one of the leading cases on the patentability of alleged inventions in Australia.

Who Should Attend?

This webinar is suitable for commercial lawyers and intellectual property lawyers – Australia wide. This webinar is for practitioners with some knowledge in this area and looking to improve their knowledge.

CPD Information

Lawyers can claim up to 1 CPD unit/point – substantive law . This webinar has been designed to run for 1 hour.

WA lawyers – Please note that TEN is unable to verify your completion of recorded webinars to the Legal Practice Board of WA. TEN is an accredited provider.

Enquiries/Assistance

If you need assistance or have an enquiry, please do not hesitate to contact our Webinar Coordinator, Lisa Tran on (03) 8601 7709 or email: [email protected]

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