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Recorded Webinars

Recorded Webinar: Clinging onto the Dragon's Tail: Protecting Your Brand in China

Clients are often keen to take their business to China. But how do you best protect their IP? China may be one of the largest markets in the world, but it’s also the home of counterfeiting. This session navigates what you need to do to ensure that clients can manufacture or expand
PRESENTED BY Dr Anton Hughes Barrister - Maurice Byers Chambers , Sydney

Date/Time

About the Webinar

Clients are often keen to take their business to China. But how do you best protect their IP? China may be one of the largest markets in the world, but it’s also the home of counterfeiting. This session navigates what you need to do to ensure that clients can manufacture or expand their business into China, whilst maximising their IP protection. It covers:

  • Selecting a Mandarin or Cantonese name for your product
  • Applying to register your trade marks, designs and patents in China as quickly as possible:
    • understanding the registration process
    • first to register v first to use
    • what if someone else already owns your trade mark?
  • Manufacturing in China – key considerations:
    • signing an NDA prior to entering negotiations
    • what should your manufacturing agreement look like?
  • Enforcement issues – what if your IP rights are being infringed in China?
  • Practical case studies

Presented By

Dr Anton Hughes
Barrister, Maurice Byers Chambers Sydney, NSW

After graduating with a Bachelor of Engineering in Computer Systems in 1996, Anton worked as a programmer at a publicly listed telecommunications company, and in the mobile communications division of NEC Australia, before setting up his own consulting firm, developing web-based remote access solutions for educational institutions.

Anton graduated with a Bachelor of Laws with Honours in 2004. Having developed an interest in intellectual property over the course of his studies, he enrolled in a PhD, researching the patentability of software. He was awarded his PhD in 2012.

He worked as Associate to Justice Porter of the Supreme Court of Tasmania from 2009 to 2011. He then worked for Legal Aid in Hobart and Sydney, in order to work on his advocacy skills.

Anton was admitted as a lawyer in 2009, and called to the bar in 2013. One of his earliest cases involved appearing for the Commissioner in Research Affiliates v Commissioner of Patents, which remains one of the leading cases on the patentability of alleged inventions in Australia. He has appeared and advised in relation to a number of patent cases since. Most recently, he provided intellectual property advice to the Applicant in the matter of Epic Games v Apple & Google, which is currently being heard by the Federal Court of Australia.

Who Should Attend?

This webinar is suitable for lawyers practising in intellectual property – Australia wide. This webinar is for practitioners with some knowledge in this area and looking to improve their knowledge.

CPD Information

Lawyers can claim 0.75 CPD units/points – substantive law . WA lawyers – From April 1 st 2021, due to the new requirements we are unable to verify your completion of recorded webinars to the Legal Practice Board of WA.

Enquiries/Assistance

If you need assistance or have an enquiry, please do not hesitate to contact our Webinar Coordinator, Lisa Tran on (03) 8601 7709 or email: [email protected]

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