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 Recorded Webinar: Protecting Reputation and Brand on Social Media for Charities and NFPs

Date: Thursday 20th May 2021
Duration: 50 minutes 

 ABOUT THE WEBINAR

The viability and value of charities and NFPs lies very much in their public standing and good reputation, and in the face of increasing competition for both government and private support, organisations need to effectively manage the promotion and protection of their standing in the community. Moving to an on-line presence has added significant risk to brand management, and this session will explore the steps your organisation should be taking to manage the common risks of social media presence, including:

  • The decision to use social media - what the Board and senior management need to know and plan for
  • Controlling your social media presence - delegating authority and management within the organisation
  • Signing up - what to look for in contracts and arrangements with social media providers:
  • control over your page
  • ability to monitor and block unwanted activity and comments
  • prohibited conduct and other restrictive terms and conditions
  • What should be in your social media policy?
    • managing “fake news” or customer posts and other reputational harms - what actions are available?
  • Protecting intellectual property - trademarks and copyright basics explained
  • Managing privacy and confidentiality online
 PRESENTER
Recorded Webinars,Charities and NFPs,Recorded Webinar: Protecting Reputation and Brand on Social Media for Charities and NFPs Veronica Scott, Director, KPMG Law, Melbourne

Veronica is a Director in KPMG Law and has joined KPMG from a top tier Australian law firm where she was special counsel in its insurance, media & corporate risk team and lead its national privacy team. She is admitted as a solicitor in both Australia and England & Wales.

Veronica is highly experienced in advising government and private sector clients on complex and sensitive legal issues and risks relating to privacy, data, digital content and technology, media & communications laws.

She provides pragmatic and commercial risk based legal advice to help clients to protect their data, innovate and respond to and manage data breaches. Her work include use of surveillance devices and drones, big data projects, the application of GDPR, credit reporting, marketing campaigns, research projects and clinical trials, managing social media risks and cross border data flows.

 WHO SHOULD ATTEND?

This webinar is suitable for executives working for not for profits and charities – Australia wide. This webinar is for practitioners with some knowledge in this area and looking to improve their knowledge.

 CPD

This webinar has been designed to run for 1 hour, however, webinar lengths can vary depending on the level of questions and discussion.

 ENQUIRIES/ASSISTANCE
If you need assistance or have an enquiry, please do not hesitate to contact our Webinar Coordinator, Lisa Tran on (03) 8601 7709 or email: lisa@tved.net.au



© Television Education Network Pty Ltd 2022

Product Code: WBEMAR22
 Price:  $269.50 (Inclusive of GST)
© 2022 Television Education Network Pty Ltd. All rights reserved. The program for this webinar is copyright and may not be reproduced in any form without the prior written consent of the copyright owner.