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 Recorded Webinar: Developing and Protecting Your Clients’ Trade Marks

Recorded:  19.10.20

Length:  1 hour


Clients developing a new product or service will need to establish a brand. But, an important part of choosing a brand is ensuring it can be protected through trade mark law. This session explains how to choose, register and protect a trade mark, including:

  • What is a trade mark? Understanding its uses and how it differs to a business,
  • Choosing a brand that can be protected as a trade mark – why it matters
  • Is the trade mark distinctive?
  • Is your trade mark misleading?
  • Understanding the trade mark registration process and protections obtained with registration
  • How to ensure your trade mark stays protected:
    • Renewing and updating trade marks
    • Use it or lose it
  • Options if your brand is threatened:
    • Misleading or deceptive conduct
    • Passing off
    • Infringement proceedings
  • Lessons from recent cases
Recorded Webinars,Intellectual Property,Recorded Webinar: Developing and Protecting Your Clients’ Trade Marks

Blair Beven, IP Partner, Holding Redlich, Sydney

Blair advises a diverse client base including food and beverage, skincare and cosmetics, IT, fashion and celebrity endorsements. Blair has significant experience in copyright, design, software licensing and patent strategies. While his specialisation is mainly trade marks, Blair also has experience in all forms of IP litigation including trade mark infringement, patent litigation and breach of confidence matters. Blair has been involved in significant cases before the Commissioner of Trade Marks and the Australian Federal Courts.


This webinar is suitable for lawyers throughout Australia who advise in intellectual property. This webinar is for practitioners with some knowledge in this area and looking to improve their knowledge.

CPD - 1 CPD unit/point - substantive law.

If you need assistance or have an enquiry, please do not hesitate to contact our Webinar Coordinator, Lisa Tran on (03) 8601 7709 or email: [email protected]

© Television Education Network Pty Ltd 2021

Product Code: ZB3OCT20
 Price:  $198.00 (Inclusive of GST)
© 2021 Television Education Network Pty Ltd. All rights reserved. The program for this webinar is copyright and may not be reproduced in any form without the prior written consent of the copyright owner.